“If I could wave a magic wand to create a perfect career opportunity for you, what would it look like?” It’s a great question, isn’t it? A former colleague of mine used it in all her hiring interviews.

Open ended questions literally allow people to open up. You bring out a range of answers, which can sometimes be quite surprising. In recruitment, typical responses are: job stability, career progression, management style and company culture. Very rarely does money come up in this conversation.

One of the best responses that I have had in a job interview was from a return to work Mum who had applied for a full-time Sales Rep position in the Architecture & Design market – a role notoriously difficult to recruit for.  I asked her a magic wand question, only to discover that all she really wanted was flexibility. Her ideal wish? To divide three days in the office and on the road, then spend two days working from home, which would help achieve a balanced life with her little one.

We discussed the mutual benefits of a flexible approach and I presented this working arrangement to the prospective employer. My client was open to the concept, my candidate secured the role and now two years later, she has readjusted her schedule (how fast life changes!) to work four days a week and continues to exceed her targets.

If I had never asked my candidate an open question, I would never had known which options to explore with my client. Using open questions in interviews or even business in general, opens up opportunities to explore others’ needs when they may not otherwise be obvious.

As a recruiter I find it’s valuable to ask my candidates about their aspirations, rather than just look at their past experience and make an assumption. You get so much more insight about a person’s genuine motivators.

If you get a magic wand question and an answer doesn’t immediately come to mind, just respond with a smile and take it on notice: “That’s a really good question.” You’ve kept the option to explore it further during the conversation and can continue in a non-confrontational way.