How often do you get frustrated as a customer? Working part-time in hospitality to put herself through university, Catherine DeVrye had a customer centric work ethic drilled into her. Later in her professional life working at IBM in Japan, she became totally ingrained in a culture where she lived and breathed service quality every day. Over the last 25 years in her career as a best selling author and motivational speaker, Catherine has helped organisations on five continents to become more globally competitive by embracing continual improvement.

In today’s competitive talent market, a job isn’t enough for most employees; they want to make a living and make a difference. These days Catherine says she seldom speaks just about customer service. Taking a holistic approach, providing a good service also means the service you provide to your team, your community and to yourself. In this video, she explains how to develop relationships for long-term repeat business and why you can’t take care of your customers, if you don’t take care of yourself.