It’s out there on social, online, for the whole world to see, but surprisingly only a handful of people call my direct phone number. If only they knew how much difference a phone call can make!

“Hey, I just met you…”

I recently placed a candidate in his first professional job, and it’s a fantastic role with a promising career. Having only just completed his studies, with no industry experience, you can imagine the challenge for him to get a foot in the door in the corporate sector, where graduates are competing with experienced candidates, as well as each other, at this time of year.

“…and this is crazy”

Applying for a graduate position in Food Science when you’ve studied Finance is daring. If this guy had simply responded to the role I had advertised, his application probably wouldn’t have stood out amongst others that were a closer to match to the ideal educational background and technical knowledge for that position.

But he went a step further, introducing himself via email with a note to follow-up on his application. No stalking required, I’m like a real estate agent – my email address (and photograph) is all over our website, LinkedIn, below this article – you get the picture. People aren’t hard to track down these days. I responded by thanking him for the contact and letting him know that I would be reviewing his application within the next few days.

But here’s my number, so call me maybe.”

A couple of days later, this same candidate did in fact call me; his phone manners, his attitude, his energy, were remarkable. Unfortunately he hadn’t progressed to interview for the graduate job he applied for – it’s disappointing for me too when a candidate with good potential is unsuccessful. Nevertheless he politely thanked me for my time and asked me to keep him in mind if anything else suitable should come up.

I did. And a couple of weeks later, when I was considering suitable applicants for another graduate job with a different organisation, I thought of him immediately. Why did I remember of him? Not for his resume, even though I had thoroughly screened it. It was the phone call.

Long story short… the candidate was successful, started work last month, loves his new job and the company I placed him with agrees he has a promising career.

So my advice, when you see a phone number on a job add, take the opportunity to stand out and grab the phone. Introduce yourself with enthusiasm and energy and most importantly have a smart question to ask. Maybe that’s not so crazy, after all.