Around the world, employees have had nearly 9 months to assess how their employer is responding and reacting to this pandemic. Many employers have realized that human capital is the most precious asset of the organization and are working hard to retain talent. Other employers may be on belt tightening, headcount reduction and reorganizations of varying types. Top performers are watching how organizations react and recruiters are watching top performers.

Without top talent or with the loss of top performers, the potential for recovery may be prolonged and painful. The best of the best are being sought out by other companies via direct hire or with the help of an independent recruiter.

Each passing week brings new challenges. This new environment for work has brought on unexpected challenges with work from home, virtual meetings and conferences, new cybersecurity demands, and the loss of traditional revenue streams. Project work in a dispersed environment has extended timelines and made deliverables more difficult to achieve. The future rests with your top talent, yet they are facing motivation and availability issues like never before. Childcare and elder care are consuming many top producers. Motivation and morale are on wild tides rolling in and out with each new stay-at-home order or closure of daycare centers.

Retention strategies are critical in addressing and retaining top talent now, more than ever. The pandemic has employees reassessing the cities and locales where they live, friends, health, their careers and certainly their employers. If your leadership team is not growing loyalty with their actions, then they are eroding the bond to your most critical asset. Recruiters are watching and hearing how employers are responding to the challenges they face. The actions of some employers, or their failure to act, is creating targets for recruitment of top talent. Now is the time to double down on your best and brightest because if you do not, someone else surely will. Retain talent or become a source of top talent. That is the simple choice you face.

This article was originally published as “Retain Talent” by Dave Nerz on the NPAworldwide blog.

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